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Challenging, controversial, educational, and irreverent, the award-winning Spectrum series reinforces both the importance and prevalence of fantastic art in today’s culture. With exceptional images by extraordinary creators, this elegant full-color collection showcases an international cadre of creators working in every style and medium, both traditional and digital. The best artists from the United States, Europe, China, Australia, South America and beyond have gathered into the only annual devoted exclusively to works of fantasy, horror, science fiction, and the surreal, making Spectrum one of the year’s highly most anticipated books.

Featured in SPECTRUM 18 are 300 diverse visionaries, many of them world-renowned, including Michael Whelan, Sam Weber, Donato Giancola, Leo & Diane Dillon, Kinuko Craft, James Gurney, Peter de Sève. With art from books, graphic novels, video games, films, galleries, and advertising, Spectrum is both an electrifying art book for fans and an invaluable resource for clients looking for bright new talent. The entire field is discussed in an invaluable, found-nowhere-else Year In Review. Contact information for each artist is included in a handy index.

Often imitated, never equaled, SPECTRUM 18 continues the freshness and excellence that was established seventeen years ago.

• Sales Rank: #886707 in Books
• Published on: 2011-12-06
• Original language: English
• Number of items: 1
• Dimensions: 12.00" h x 9.00" w x 1.00" l, 3.80 pounds
• Binding: Paperback
• 304 pages

Features

• Spectrum 18: The Best in Contemporary Fantastic Art Paperback 2011

About the Author
Cathy Fenner and Arnie Fenner are recipients of the Locus Award and World Fantasy Award for SPECTRUM as Best Art Book. In addition to SPECTRUM, the Fenners have edited a number of books celebrating contemporary art, including MIDDLE-EARTH: Visions of a Modern Myth, THE BEST OF GAHAN WILSON and Frank Frazetta's ICON. They live in Overland Park, Kansas.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great Range
By B. Justin Shier
Spectrum 18 is the first of the Spectrum series that I have purchased. I'm presently in the market for fantasy artists, and I figured the Spectrum series would be a good place to start.

The book is well designed and bound. The image quality is high, and the nicely organized artist directory in the back is a nice touch. The editors have offered an excellent range of works, from acrylic models and landscapes, to more conceptual and abstract pieces. The efforts of J.S. Rossbach, Sam Weber, James Gurney, Jon Foster, and Bruce Holwerda's were especially captivating--and Dan dos Santos' contribution was just plain fun.

Having been away from this genre for a while, I was struck my a noticeable decline in the number of more epic scale SF artwork. I don't fault Spectrum 18's editors for this, however. Perusing sites like DeviantART reveals nothing better. It seems that the entire field is in a bit of a decline. I found myself returning to National Geographic's Our Universe (Gallant, 1995) and Doherty's 1980's TOR commissioned artwork to reminisce.

I guess that means I am getting old. :/

B.

0 of 0 people found the following review helpful.
Eye candy!
By Jephyr
If you're into seeing current fantasy, surreal, (dark) and/or science-fiction art this series is a must have.

I own many of the 18 Spectrum books (one put out each year) and find myself returning to them over and over to look at all the incredible art.

There is an introduction and a few features in the beginning of each book but the images reign supreme.

Other than a credit and brief description of the image (artist, medium, client etc) it is simply page upon page of jaw dropping digital and traditional paintings (and a few photo-manipulations).

There are also sections in each book devoted to sculptures (in mediums of all kinds) that fit the categories above.

The only downside is that some of the images need to be printed fairly small, so I keep a magnifying glass handy if I really want to do some study.

If you have the $$...you'll probably want to start adding these books to your collection.

5 of 5 people found the following review helpful.
Great art book!
By C. Davila-Lohr
I love this book! normally with spectrum books there only 10 or so pages of art that I really like, and then there is some art that seems repeated or it is just not as special to me, but in spectrum 18 you can find a lot of really good art, page after page we were shocked and very inspired by what we were looking at. Really happy with my purchase!

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[V166.Ebook] Download Ebook Innovation in Pricing: Contemporary Theories and Best PracticesFrom Routledge

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Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits.

The text examines innovation in pricing from four complementary perspectives. Innovation in Pricing Strategy illustrates how companies implement innovative pricing strategies, such as customer value-based pricing. Innovation in Pricing Tactics deals with innovative tools to measure and increase customer willingness to pay and to communicate value to B2B and B2C customers. Innovation in Organizing the Pricing Function looks at state-of-the art approaches to embed the pricing function in the organization. Psychological Aspects of Pricing illustrates how companies can influence customer perceptions of value and price in their question to implement innovation in pricing.

This edited volume brings together 26 articles from academics, business practitioners and consultants. Authors are from the world’s largest companies, leading research-based universities and consulting companies specialized in pricing.

This book is the only book dedicated to innovation in pricing and an essential read for business executives and pricing managers wishing to treat innovation in pricing as seriously as they treat product or business model innovation.

• Sales Rank: #492566 in Books
• Published on: 2012-11-07
• Released on: 2012-09-18
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x 1.00" w x 6.14" l, 1.45 pounds
• Binding: Paperback
• 440 pages

Review

'Finally, a book that gives dozens of examples of innovative pricing. Even one idea that grabs your attention can create a fortune.'

Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing at Kellogg School of Management, Northwestern University, USA

‘Getting a fair price for a superior offer should be value based. We at SKF believe that clearly demonstrated sustainable measured value is a cornerstone of gaining competitive advantage for industry as a whole. We want our customers to be profitable and successful. This book is a must read to those who want raise the level of performance of their enterprise to become a valuable contributor to the business sector they work in.’

Vartan Vartanian, President, Industrial Market, Regional Sales & Service of SKF, Sweden

‘The very premise of this book, that great pricing is driven by active "innovation", not passive "optimization", is itself innovative. This book is a chronology of value-based pricing innovations that have made some companies more profitable. It is both a source of inspiration and a guide to pricing more creatively and, therefore, more profitably. I hope it will prove inspirational to those who have heretofore lagged behind.’

Tom Nagle, Senior Advisor of Monitor and Author of The Strategy and Tactics of Pricing, USA

‘From historical perspectives to the latest strategies, innovations, metrics, and research, Innovation in Pricing – Contemporary Theories and Best Practices covers a wide range of important pricing topics from leaders in industry, academia, and expert content providers. It is this breadth in both subject matter and varied viewpoints that make this book a unique, valued resource for those who wish to drive results for their companies.’

Kevin Mitchell, President of The Professional Pricing Society, USA

‘An understanding of the mechanics of pricing is one of the key weak spots in the skill sets of those responsible for revenue generation – be they marketers or salespeople. I’ve waited a long time for a book that successfully opens up the mysteries of innovative pricing.’

David Thorp, Director of The Chartered Institute of Marketing, UK

‘At TrueFit, we believe that innovation is essential for people to thrive, and an essential ingredient in a thriving marketplace is a compelling value exchange. Too often, in settling for outdated or overly simplistic pricing models, we compromise the very client relationships we seek to elevate.Thank you for inspiring us to take a creative and intentional approach to our pricing and for clearly demonstrating the dramatic potential it holds to improve our client experience.’

Darrin Grove, CEO TrueFit Solutions Inc.,USA

‘A timely collection of contemporary insights about pricing’s continuing evolution. An important work helping to strengthen the bridge between academia and industry. This book offers just the right mix of pricing innovation examples from industry along with modern day academic research. A great encapsulation of current thinking new ideas and a must have for every pricing book collection.’

Richard Cardot, Simon Graduate School of Business, University of Rochester, USA

‘The brilliance of Innovation in Pricing is the ease with which Hinterhuber and Liozu bridges the vexing scholar-practitioner chasm by striping complex pricing ideas down to their pragmatic utility. By introducing innovative dimensions for thinking strategically about how components of the pricing mix can be optimized, their book is an essential read for executives and consultants in search of new combinations to revitalize the pricing function as a source of competitive advantage and value creation.’

Nnaoke Ufere, CEO of iServiceX, Inc., USA

‘Companies spent vast amount of resources in R&D, engineering and marketing while, most of the time, neglecting their pricing and value strategies. This book shows that pricing is a critical dimension of marketing strategies and that pricing innovation can bring the best out of these strategies. It also emphasizes the multi-dimensional nature of pricing which requires innovation, creativity and breakthrough thinking.’

Andreas Ising Schulze, CEO of Advanced Polymer Technology Corp., USA

‘Innovation in Pricing presents a refreshing and optimistic outlook for pricing – one that is pragmatic yet creative. The book guides innovation and related best practices based on real situations facing pricing which makes it a must-have for senior managers.’

Navdeep S. Sodhi, Sodhi Pricing and Author of Six Sigma Pricing, USA

‘Quite often, pricing discussions are simply a formality in strategic planning and budgeting sessions. But this book demonstrates the importance and value of strategic pricing initiatives. In today’s highly competitive markets, innovative pricing strategies could very well provide companies with the edge they need to succeed.’

Al Neupaver, President and CEO of Wabtec Corporation, USA

‘Our experience advising high tech startups has exposed us to innovation across the business spectrum – business models, products and technology. This book makes it clear that the often overlooked element of pricing is overdue for a bit of innovation as well. This book leaves no element overlooked – it addresses the organizational, strategic, tactical and psychological elements of pricing. It is a must have resource for both scholars and practitioners.’

Martin L. Abbott & Michael T. Fisher, AKF Partners, USA

‘Hinterhuber and Liozu represent a clear and steady voice in the movement to elevate the discipline of pricing to its rightful place…one that is strategic, with plenty of opportunity for innovation and value creation.’

Justin McElhattan, CEO of Industrial Scientific, USA

‘Andreas Hinterhuber’s and Stephan Liozu’s book Innovation in Pricing is a ground-breaking book on pricing theory and practice- a topic which influences each firm’s bottom line but rarely is addressed as a key topic in academic research in marketing or strategy.Their collection demonstrates the unique value that practitioner oriented scholarship can offer to the management theory and practice. It highlights well how the best practitioner scholars now truly create new vibrant interdisciplinary fields that demonstrate the value of problem oriented research and yet rely on rigorous academic scholarship. It represents an example of the best research we have generated in our practitioner oriented Doctor of Management program over the last years. I warmly recommend it to anyone who is interested in learning about practitioner oriented management scholarship in general and new innovative models and competencies of pricing in particular.’

Kalle Lyytinen, Weatherhead School of Management, Case Western Reserve University , USA

‘I really enjoyed reading this book as it is one of the very few books written from a true marketing angle and giving a real attractiveness to pricing theory. Consistent with the definition of an innovation, the authors suggest to CHANGE THE RULE of pricing and display a comprehensive list of pricing strategies to align price and value. Congratulations for this revolution in pricing!’

Paul Millier, EM Lyon, France

'This book is full of the latest pricing strategies practicing executives and researchers on marketing have to know.'

Atsuo Utaka, Kyoto University, Japan

About the Author

Andreas Hinterhuber is a Partner of Hinterhuber & Partners, a consultancy specialized in strategy, pricing, and leadership. He is also a visiting professor at Bocconi USI Lugano and at Bocconi University, Italy

Stephan Liozu is President and CEO of ARDEX Americas, a high performance building company. He is also a PhD in Management candidate (2013) at Case Western Reserve University, USA

 

Most helpful customer reviews

5 of 5 people found the following review helpful.
Pricing Thought Leadership in a practical way.
By Todd Snelgrove
Andreas and Stephan what an interesting and educational read. I really enjoyed how this is a collection of edited pieces from so many different experts. It gives so many real word examples of how, when done properly, pricing can be done so that customers are willing and able to pay a price premium. Companies spend so much time creating and delivering customer value, but have not implemented processes, or developed the people to articulate and capture that value. This book has given me even more ideas of how to help drive our company forward. I have ordered three copies to share with colleagues. Honestly I just couldn't put it down.

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• Sales Rank: #10394416 in Books
• Published on: 1994
• Binding: Hardcover
• 288 pages

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The story of a boy, a fox, and a whole lot of ecchi…

Kevin Swift has the worst luck with women. It’s not that he’s unattractive or even unpopular. He just can’t talk to them. He blames it on all those Shōnen love comedies he enjoys watching. Fortunately, or unfortunately―depending on who’s asking―Kevin’s love life is about to start looking up.

After saving a fox’s life Kevin discovers that he actually rescued a Kitsune, a shape-shifter capable of transforming into a beautiful girl who appears to have popped right out of the pages to a Shōnen manga. Her name is Lilian, and she apparently wants to mate with him.

Between dealing with an overly amorous vixen’s zealous attempts at getting into his pants, his inability to talk to girls and school, Kevin is going to have his hands full.

• Sales Rank: #88593 in eBooks
• Published on: 2014-02-28
• Released on: 2014-02-28
• Format: Kindle eBook

Review
"A Fox's Love (the first American Kitsune book) started out quirky, teased us with a little fetish fuel, and then hit the WTF target during the final few chapters. Brandon Varnell is to be commended for successfully translating Shōnen manga to a very Western style narrative, all without losing any of the fun or sacrificing the storytelling itself."  - Bob Milne ~ beauty-in-ruins.blogspot.com/

"Manga, Amine, do I know what they are? YEP. Did it matter to me when reading Brandon Varnell's A Fox's Love? NOPE. Before you gasp in dismay, or disbelief, once I started this quirky, sweet and often hysterical novel, I was a goner!"  - Dianne Bylo ~ tometender.blogspot.com/

"This book is fucking hilarious. And the author owes me a new keyboard, goddamnit." - Glenn Conley ~ ghbooks.wordpress.com/

About the Author
Ever since he first discovered his love for writing while going to the Art Institute of Phoenix to earn his bachelors degree in Game Art and Design, Brandon Varnell has been writing as more than just a means of expression, but as a way to give his imagination life. Though this may be the first novel he has ever published, he has written many works of fanfiction...which unfortunately cannot be published because he does not own the fandoms they belong to. Brandon likes to spend most of his time reading tales of fantasy and fiction, writing tales of fantasy and fiction, watching anime and playing Zelda while dressed in Link cosplay. Don't worry. It's not a disease. He's just weird like that.

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0 of 0 people found the following review helpful.
Give me more Lindsay!
By Janet GershenSiegel
I'm not sure what I expected with this work. The author kindly warned me it was something I was probably not used to reading, and he was right.

Manga and anime tropes galore! Fan service up the wazoo! The body language is over the top and, frankly, a bit much.

But I'll go back to the beginning.

Kevin Swift (one of the fastest runners in school - get it? Yeah) is coming home from his paper route one day when he stops to collect and care for an injured fox. His mother is nowhere to be seen - for some reason or other. She is never seen, although her wardrobe ends up being convenient.

Back to the fox. She has two tails and demonstrates amazing healing abilities. And then, a day later (two?) she transforms to a human form. This includes her tails and her fox ears although she still has human ears. Confused yet? How about her preference for nudity and her 24/7 horniness?

Also - ufufufuf? It took several chapters before the reader is told that is the character's laugh. I had honestly thought it was something earthier. Musta been all the nudity, etc.

Characters go over the top and the deck is stacked, piled high for the fox-woman, Lilian. Even Kevin's crush, Lindsay, is enchanted. Kevin does not object to a spell quite literally being cast over Lindsay, who I felt was a far more sympathetic character. While it was pretty obvious who was going to win (hint: that's not Lindsay on the cover), that much felt disappointing. I really was starting to actively root for Lilian to lose. Not necessarily go down in flames, but the thumb wasn't just on the scale. It was a whole village's worth of thumbs.

Eric, Kevin's best friend, ends up coming across as mean-spirited, vindictive, and harassing. Teachers are overly strict but this isn't their story, either. A bully who turns out to be something other than human was a little too convenient in terms of placement. That was sort of a get out of jail free card for the plot, to give it a means of making Lilian if not a heroine but to at least give Kevin a reason to keep her around. It also, without giving away any spoilers, sets up at least one of the sequels.

I get the author's love for the genre. The fourth wall bursting bits were great fun. I truly loved them! But they were overtaken by an annoyingly clingy character who I felt had way too much screen time.

I want to see more of Lindsay. She's real. She's got some depth, and she's got potential. But she was never going to be the star of the piece.

1 of 1 people found the following review helpful.
Astounding, Five stars isn't high enough.
By Xavier Rivera
This has been bar none one of the best books that i have ever read. Period. Yes people say that the whole plot of a guy meets a fox girl or some other Yokai that then falls for him. But no other book or story that I've ever read has portrayed the characters so well without over explaining ever detail. This story is hilariously funny, more than a bit sexy lol and I can say that its overall an amazing read. I can recommend this to anyone who is a big fan of this tip of thing, and even if you aren't, read it anyway be drawn into the world of us pure awesomeness. Five Stars isn't high enough i would give this book 100 if i could

1 of 1 people found the following review helpful.
a light hearted read for my daily bus rides
By C. Swenson
a light hearted read for my bus rides.. I went on to read the whole series as far as it exists in book 4. At some point I did find myself getting annoyed by the author repeating certain tropes over and over especially in book 4. I get the feeling it took off faster then the Author expected and some of it is rushed. Maybe a different editor could help if the series continues.

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• Sales Rank: #1915401 in Books
• Published on: 2015-10-06
• Released on: 2015-10-06
• Original language: English
• Dimensions: 7.75" h x .75" w x 5.00" l, .58 pounds
• Binding: Paperback
• 256 pages

About the Author
Tom Phillips is UK Editorial Director of BuzzFeed, the social news and entertainment company. He has previously been a comedian, an MP's researcher, and one of those people who comes up with ideas for television shows. He lives in east London, and is single. So lonely. So very lonely.

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